The Wisconsin Journal did a wonderful article in their "Emerging Businesses" section. See link below:
http://host.madison.com/wsj/business/emerging-businesses-natural-cleaning-alternative-heals-the-earth/article_83153080-91b5-5370-b00e-d3624293915a.html
http://host.madison.com/wsj/business/emerging-businesses-natural-cleaning-alternative-heals-the-earth/article_83153080-91b5-5370-b00e-d3624293915a.html